Just discovered a hidden gem in Pudu Ulu, this small bakery called Simplicite, 4 months in business. You can smell the fragrant breads once you entered the small shop. They use long fermentation method to bake all their breads, hence you can taste the chewiness and fluffiness in it. Apparently most of the breads are sold out by lunch time. And regular customers keep coming in! Showing here their very chocolaty mocha and refreshing lemon tart. Now i have their loyalty card, will come back!