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Why eat vegetables? Because they taste great
Why eat vegetables? Because they taste great.
Admit it: The moment someone tells you that you should eat this or that because it's nutritious, your inner toddler rebels against it.
It seems that veggies really need a re-branding exercise, because we – from age three onward – are less likely to eat something if we're told it's good for us. This probably comes as no big surprise to parents, but telling children that eating carrots will help them see better or that finishing their broccoli will ensure better marks at school just does not impress the little ones. Touting the bulging biceps of Popeye the Sailor to sell spinach to tots was another memorable failure.
The Journal of Consumer Research has just done a study which "suggests that three- to five-year-olds apply a simple rule: if a food is good for one goal (such as long-term health), it must be less good for another goal (a delicious taste experience). When told food would make them stronger, or better at counting or reading, children came to think of it as less tasty, and ate a smaller amount."
This rings true for older kids and adults, too: "We assume that what's good for us can't also be much fun. Labelling foods as healthy, it's been shown, puts older children off them. Even among adults, emphasising the instrumental benefits of activities such as running or yoga seems to reduce enjoyment."
So what does work? Keeping the focus on the flavour! Emphasise the beautiful colours and the delicious preparation, and never mind about the vitamin content at mealtime.
To explore fantastic array of scrumptious meat-free dishes, check out the latest promotions on http://KindMeal.my/
(And all those health benefits? Shhhh. That will be our little secret.)
Source: http://bit.ly/1sJUpN5
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