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Animal-welfare representations are everywhere in marketing these days. Companies advertise and label their products as “humanely-raised,” “all natural,” “animal welfare certified,” etc., often using idyllic imagery of happy animals roaming around lush green fields. As our investigations have shown, nothing can be further from the truth.
Animal Equality is working to bust the myth of "humane" factory farming by ridding the marketplace of these deceptive claims. To do this, we need your help!
Have you encountered an advertisement, product label, or other types of marketing material that seems false or misleading with respect to a company's animal welfare practices? Help us bust the myths: https://animalequality.org/stop-false-ads/