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📣Breaking news - Animal Outlook and Richman Law & Policy have filed a lawsuit against Alderfer Family Farm LLC and Alderfer Poultry Farm, Inc. (“Alderfer”) based on allegedly misleading and deceptive marketing claims it makes about its shell egg products. Alderfer, the complaint alleges, misleads consumers by marketing its eggs as laid by “Free Roaming” hens when many of the egg-laying hens in Alderfer’s supply chain have no outdoor access at all. Even in the rare instance that Alderfer’s hens have “outdoor access,” the complaint alleges, they are crowded into small, wire-floored “porches” too tiny to accommodate more than a small percentage of the birds at once.
The animal agriculture industry tries to fool consumers into believing they are making compassionate choices. The only compassionate choice is to leave eggs, and all other animal products, off our plates.