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Bailey's Introduces Vegan Almond Milk Liqueur
Bailey's Introduces Vegan Almond Milk Liqueur
Great news! If you like your cocktails creamy, things are about to get a whole lot easier. Baileys, famous for their coffee-flavoured liqueur, has just introduced an entirely new vegan liqueur made from almond milk! Yup, you heard that right, now you can make all of the Irish Car Bombs and White Russians you want! The new product, “Almande,” blends the nutty flavour of almond milk with real vanilla to create a deliciously creamy and incredibly versatile drink.
So, why has Bailey’s decided to launch this product suddenly? Well, while the company hasn’t issued an official statement revealing the motivation for their decision, but just one look at the booming plant-based food and beverage sector should give you an inkling. Currently at $3.5 billion with an 8.7 percent growth rate, the plant-based food industry is the sector to invest in nowadays. And, unsurprisingly we are seeing more companies jump on the bandwagon every month.
Considering Bailey’s is already known for their creamy drinks and simply had to sub out regular milk for almond to make this product, it was kind of a no-brainer. Plus, the company is also clearly capitalizing on the recent shift in consumers attitudes toward their foods and beverages. While in the past, soda and sugary drinks reigned supreme, nowadays people want foods and drinks they can feel good about putting in their body. Of course, alcohol is not exactly a kale smoothie, but the fact of the matter is that for people, alcohol is an indulgence regardless of the diet they follow on a day-to-day basis. And if they’re going to indulge anyway, at least this cocktail is healthier than say, a strawberry daiquiri or a Red Bull Vodka.
Of course, Bailey’s is also appealing to the allergen-prone consumer as well as people who are generally trying to leave dairy out of their routine. And with 36 percent of consumers actually preferring milk alternatives, catering to this type of consumer is not just considerate, it’s a smart business move.
More and more F&B companies are seeing that vegan options are the way to go, and those include our partner restaurants at http://KindMeal.my. Whether you want a vegan cocktail or a meat-free meal, check us out!
Source: http://goo.gl/dZ6Igq
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