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We launched our new UK #VirtualReality film last weekend at the Green Party of England and Wales' conference. Politicians and party members were challenged to step inside British pig and chicken farms - via 360° footage and virtual reality headsets - and experience what life is like for the animals locked inside.
Co-leaders Caroline Lucas MP and Jonathan Bartley, Keith Taylor MEP, Jean Lambert MEP and Baroness Jenny Jones all stepped up to the challenge. In a tweet following her #iAnimal experience, Baroness Jones summed up the feelings of everyone who took the tour: 'The #VirtualReality tour is SO grim. Shame on us humans for allowing that torture of animals.'